Madhu Kovuri is the founder of Unised Analytics, an analytical company specialized in Market Research. Previously he was Director and Data Scientist in Market Probe, a global Market Research entity. He has strong working relationship with major banks across the world. Madhu holds a Post Graduate degree in Statistics and has over 20 years of experience in advanced statistical analysis, data mining, text mining and other related fields. As a consultant, he is helping the company in the areas of business analytics.